Seattle Coffee Company

An idea was born to develop a new version of their OG mug. The mission was to create the feeling of a hug in a mug with an innovative and modern shape. Seattle Coffee Company collaborated with Janet Ceramics to run with the design development of this iconic mug and source a suitable partner to produce in South Africa.

We started with a variety of design sketches which we then narrowed down to our preferred shapes. From this point, we produced 5 different prototypes in clay form – each with different handles + curves. Once we had chosen our favourite we experimented with different logo applications ranging from embossing, hand carving and transfers. Durability was a key factor from the start. 

It was particularly enjoyable having the Seatlle client’s input in-store – we recall really fun conversations with them, and how their comments and input were taken into consideration when developing the design.

We’re in love and slowly but surely the mugs are now making their way to Seattle stores nationwide. Keen to hear your thoughts on the new OG 2.0… let us know what you think